Ohio organizers utilize ‘brat,’ other memes to reach Gen Z voters

By Nikki Gasiewski/Kent State NewsLab

Politics are having a musical moment on social media this fall, inspired by one of the summer hit’s albums — “brat” by Charli XCX — which became a meme utilized by the Harris-Walz presidential campaign.

Clara Conover, digital organizer for the nonprofit Ohio Student Association, says “brat” and other memes have helped OSA reach a younger audience.

“It’s kind of a sign that the tides are changing around who is really getting to hold space in politics so like towards young people,” Conover said.

This story was originally published by the Kent State NewsLab, a collaborative news outlet publishing journalism by Kent State students.